FASSET ↗
Senior Product Designer
Dubai, UAE | 2022-2024

Rapid growth had outpaced design. Inconsistencies had spread across every surface —app, web, marketing. Quietly eroding trust in the brand.

A complete design system was built from the ground up. Visual language, components, guidelines —unified across every product and touchpoint.

What followed wasn't just consistency. It was the foundation that allowed Fasset to scale without losing itself.

Next: VIWELL